How Delfina Delettrez Fendi Created Fendi’s First-Ever High-Jewelry Line (2024)

The following afternoon, Delfina is back at Palais Brongniart. The show has just finished, and the backstage bustle has begun to quell following a rush of editors, celebrities, and photogs ushered in to congratulate Jones. Fendi worldwide private client relations director Gabriella Moncada di Paternò arranges a photo op for friends of the house Steve and Marjorie Harvey. And as Winnie Harlow joins the three for a picture, a postshow press release lands in scores of fashion industry inboxes extolling Fendi’s debut high-jewelry designs. For all the pomp and circ*mstance that’s happening a level below her, though, Delfina is decidedly calm. She has a few minutes to spare before gathering with her family and the Fendi team to watch a playback of the show, a long-standing tradition. Today, she’s in a version of the flowy pink sleeveless dress that just appeared on the runway.

“When I was a child, my mom never allowed me to wear pink,” she tells me. “I was always wearing brown, gray, blue, black. So now, every time I wear pink, I feel like I’m doing something wrong.” Looking back, she wonders if the rule began with her great-grandmother Adele. “Maybe for my great-grandmother, it was a way to prepare her five daughters for a world that was changing but still a world that was male-oriented. It was a way to find their space and their voice in a world that was led by men.” (One of those daughters, Anna, is Silvia’s mother and Delfina’s grandmother.)

Growing up a Fendi was “fantastic,” Delfina says. “You have the pros and the cons, okay? We have to be honest. But [it was] fantastic. We are a very united family.” Every Sunday throughout her childhood and teens, the Fendis would gather for lunch and inevitably “end up talking about work, because this is what happens when you work in the family,” she says. These lunches, she continues, were very democratic. “They weren’t asking us [children] to step out of the room. They were allowing us to hear, to observe, to learn, and also to participate, with the only rule, which was to have a point of view; to have something to say.”

Delfina, with her grandmother Anna Fendi and her mother, Silvia Venturini Fendi, sits front row at the Valentino Haute Couture fall-winter 2022 show in Rome.WIREIMAGE.

At 18, Delfina entered Italian drama school Accademia Silvio d’Amico to study costume design. “They were the most intense six months of my life,” she says. Though she didn’t have a passion for being onstage, she was required to study acting. Being pushed out of her comfort zone “was like doing therapy every day,” but it was also physically taxing. So much so that when, at 19, she found out she was expecting her first child, she had to leave. Still, the experience was enriching in that it affirmed her ambitions were genuine. “It really made me understand that I wanted to go back home.” Home being fashion, but specifically jewelry design, which she found herself drawn to.

“When I started being interested in jewelry, in wearing jewelry, every time I wore something, I felt it didn’t belong to my energy, to my aesthetic, to my generation,” she says. Looking to fill that sartorial void, she launched the Delfina Delettrez fashion and fine-jewelry brand in 2007. “I started making jewelry for many reasons, but I’m sure one of the reasons was the fact that it was, let’s say, a category that wasn’t touched by Fendi. So it was a way to walk with my own legs.” Handmade in Rome, her range includes an anatomical collection—marked by bejeweled eyes and lips—and she’s among designers who helped popularize the now pervasive single-statement-earring trend. As her website notes, she’s drawn to “rendering the ordinary, extraordinary.” To that end, she’s released gold-and-pearl earrings designed to encircle earbuds, and a functional sterling silver ice cream cone. “Every time I create something I ask…Is it worth working on six months?… Is it new enough?… Does it exist?… Would I wear it? Every new piece, it’s really a personal need.”

Some of her most ambitious designs to date, the Fendi Flavus collection (named to invoke the Latin term signifying yellow or blond in ancient Rome), sold within hours of showing on the runway. The morning after the Fendi couture show, at Delfina’s first haute joaillerie appointment, an undisclosed house client bought all three pieces.

“Oh, it was such an emotion,” Delfina says of presenting and selling the pieces when we speak two weeks later over Zoom. The satisfaction in her voice is palpable, but her tone is hushed. On a whim, Delfina and her partner of eight years—with whom she shares four-year-old twin sons—took a trip to a region of Southern Italy. “I can’t speak very loudly, as I’m in an antique medieval, let’s say, village,” she says. “I am in Abruzzo, living as the Medicis used to live, so I’m basically living two days without any air conditioning, without any artificial light, and it’s just beautiful.”

It’s a stark contrast to her busy life in Rome, where she’s been privy to the high-energy trappings of luxury fashion since birth. “To me, at the beginning, growing up in my family, my family looked to me very normal,” she says. “I started understanding that there was something extraordinary by looking at my friends’ reactions,” she adds, noting that her playdates often took place at the Fendi studio as opposed to her home. “Of course, at that age, you don’t want to be that extraordinary because you kind of feel that you want to be normal.”

While Delfina didn’t always wear being a Fendi on her sleeve (neither figuratively nor literally; when she was seen in the double-F print, friends joked that it was like she was wearing her passport), she was drawn to the “incredible [and] eccentric personalities” she was exposed to, among them Karl Lagerfeld, who joined Fendi in 1965 and served in various capacities, including artistic director, until his death in 2019. “It was a very familiar presence,” she says of being in the late designer’s orbit. “Even now that Karl is not here with us any longer, I feel that I have this gift of, I was able to see the real Karl—see his weakness and see his vulnerable parts and his humanity, besides his strength and incredible talent.” One of those talents, she says, was an encyclopedic knowledge of obscure subjects. “You could talk about any topic [with him]. He had an answer for everything.”

How Delfina Delettrez Fendi Created Fendi’s First-Ever High-Jewelry Line (2024)

FAQs

How Delfina Delettrez Fendi Created Fendi’s First-Ever High-Jewelry Line? ›

“When I started being interested in jewelry, in wearing jewelry, every time I wore something, I felt it didn't belong to my energy, to my aesthetic, to my generation,” she says. Looking to fill that sartorial void, she launched the Delfina Delettrez fashion and fine-jewelry brand in 2007.

What made Fendi famous? ›

Known for its luxurious furs, the distinguishable double F logo, and the iconic Baguette bag, Fendi has offered many remarkable products over 99 years, created by several generations of the Fendi family, as well as Karl Lagerfeld and Kim Jones.

Who designs Fendi? ›

As creative director of accessories, menswear and children at Fendi, Silvia Venturini Fendi is the only family member still working at the historic Italian business, where she was responsible for the creation of the iconic Baguette bag.

What is the story behind the Fendi logo? ›

A painting of a squirrel was once presented to Eduardo Fendi to his wife Adele, who he said was as busy as a squirrel. Beneath the image was a logo with capital letters and a strict sans-serif typeface. At the bottom was the inscription “1925” as a slogan.

Is Fendi owned by Gucci? ›

Sale of controlling share

Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined to buy 51 percent of Fendi for $545 million; competitor Gucci lost out in the bidding process.

Who currently owns Fendi? ›

If you've ever wondered who the owner of Louis Vuitton, Dior or Fendi is? the answer is Bernard Arnault, the chairman and CEO of LVMH Moët Hennessy – Louis Vuitton, the world's largest luxury goods conglomerate.

Do people still wear Fendi? ›

In fact, the very first It-bag in the world, the Baguette, came to be thanks to Fendi, and it has already become a house-staple once again following its revival. The house seems to show no signs of slowing down, with its latest mosaic-encrusted Roman collection for Fall 2021 being a clear winner in everybody's book.

Is Fendi owned by Rihanna? ›

No, Fendi and Fenty are not the same. Fenty is a beauty brand that sells cosmetics and fragrances. Rihanna, a pop superstar, entrepreneur and documented lover of vintage Chanel, established Fenty in 2017. Fendi is a luxury fashion house based in Rome, Italy.

What makes Fendi unique? ›

Fendi cultivates the most elevated craftsmanship, creating furs with its unique savoir-faire. This high attention to handcrafting the most extraordinary furs is a pursuit that has endured for nearly a century, producing a legacy of unprecedented invention and creativity in the art of fur.

When was Fendi most popular? ›

The 1980s was game-changing for Fendi — it was the decade that saw the brand explode into boutiques all over the world. The fashion house designed uniforms for the Rome police department and rolled out men's and women's fragrances.

Why is Fendi so expensive? ›

Fendi handbags are priced to reflect local tax and living costs from London to Malaysia. The price of the Iconic Medium Baguette Bag ranges from lowest in China to highest in the UAE and USA. Another example of how local market conditions can affect the goods sale, is Hong Kong's competitive pricing without VAT or tax.

What celebrity wears Fendi? ›

Explainer / How Fendi's 'It' bag, the Baguette, made a comeback: as Kim Kardashian, Zendaya, Gigi Hadid and more celebrities hop on the Y2K fashion trend, the 1997-designed piece is back in the spotlight.

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